Skills Bootcamps at UWE Bristol

Digital Marketing Bootcamp Overview

Our exciting new skills bootcamp will help you kickstart and progress your career in Digital Marketing, with accredited training that will boost your CV.

Funded by West of England Combined Authority, our 12–14-week bootcamp will give you the skills and knowledge you require to become a digital marketer. Each week will focus on a specific area of digital marketing to develop your fundamental knowledge and then build your skills through interactive activities.

As you move through the training you will develop your own portfolio of work to enable you to showcase your new skills to potential and future employers and achieve the Digital Marketing Institute (DMI) Professional Diploma in Digital Marketing.

Alongside technical digital marketing skills, learners looking to start a new career in marketing will be supported to boost your CV and LinkedIn profiles to attract potential new employment. Those individual learners who are looking to upskill within their current employment will also be supported to implement a personal development plan with your employer, to bring your new skills into the workplace for immediate impact.

DMI Professional Diploma in Digital marketing

As part of your learning, you will be registered onto the DMI Professional Diploma in Digital Marketing qualification. This accreditation will boost your CV and showcase your newly developed skills to your current or future employers.

Once registered onto our digital marketing bootcamp you automatically become a member of the DMI which means you get access to an extensive toolkit of resources, e-books, podcasts, lessons and much more, all of which can greatly support your learning and career beyond this training.

Knowledge & skills

Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimisation (SEO)
Pay Per Click
YouTube and Display
Email Marketing
Website Optimisation
Analytics
Digital Marketing Strategy

desirable attributes

Team working, collaboration and interpersonal skills
Analytical skills
Planning and task management
Presenting, writing and documentation creation
Creativity and innovative approaches

Eligibility

Our bootcamps are open to individuals and businesses located in the West of England region (Bristol, South Gloucestershire, Bath and Northeast Somerset, and North Somerset). While each cohort has a primary targeted audience, we will consider applications from anyone who meets the basic eligibility criteria of being based in the west of England.

Be aged 19+

Have the right to live and work in the UK
Not have taken or be undertaking any other funded skills bootcamp in 2022
Live or be working for an employer; or looking to gain employment in the West of England region

Cohort 1 – Young adults (19 – 26), women and underrepresented groups currently unemployed or looking to start or progress their career in digital marketing. (This cohort is currently running and is closed to new applicants)

Cohort 2 – Individuals employed in an SME in the region, looking to develop or enhance their digital marketing skills to take on new responsibilities or a new role within their organisation.

What is my commitment as a learner?

For each bootcamp you will be required to:

Attend all in-person tutor lead sessions held at Frenchay Campus, Bristol, BS16 1QY
Complete online self-study sessions
Undertake exam preparation and sit the DMI online exam within 2 months of bootcamp completion
Agree to provide mandatory personal data and supplementary information on your employment outcomes for up to 6 months following completion of the Skills Bootcamp
Be looking for a new role, new opportunities or increased responsibility/promotion to a different role which utilises the skills acquired through the Skills Bootcamp

What is my commitment as an employer?

Employers are able to utilise the bootcamp to upskill existing staff and provide development opportunities within their organisation. As an employer you will be expected to:

Release your employee to attend all required sessions
Attend a short online employer interview with our team to understand the bootcamp requirements and employer agreement document agree to
Provide one of the following opportunities to your employee within 4 months of the bootcamp completion:

An increase in salary 
An interview for a new role, promotion, or interview to take on new responsibility

Additional responsibilities given to the learner

Learner taking on additional project work related to learning completed (minimum of 6 months)
Proving the learner with additional responsibilities within their existing role (minimum of 6 months)

Additional support

As part of your bootcamp learning, you will not only be guided through the required content to understand the fundamentals of digital marketing and pass your DMI exam but will be support by our Cohort Mentor & Coach to consider how you can maximize the impact of your new skills ad reach your career goals.

The final two weeks of your bootcamp will support you in your revision to sit your exam and focus you on new skills to present your self to employers and develop your career plan.

Delivery Schedule

Our Digital Marketing Bootcamp runs for 13 weeks (cohort 1) or 12 weeks (cohort 2).

Cohort 1

Sessions will run on Wednesdays at Frenchay Campus, Bristol (BS16 1QY). You will be able to sit your Professional Diploma exam up to 2 months after the end of the bootcamp.

Weekly sessions will consist of:

09:30 – 12:30 – portfolio development, guided study, and exam revision
13:00 – 16:30 – tutor-led session

Weekly schedule – cohort 1

19/10/2022 Cohort Introduction Day

26/10/2022 Introduction to Digital Marketing

02/11/2022 Content Marketing

09/11/2022 Social Media Marketing

16/11/2022 Search Engine Optimisation (SEO)

23/11/2022 Pay Per Click

30/11/2022 YouTube and Display

07/12/2022 Email Marketing

14/12/2022 Website Optimisation

11/01/2023 Analytics

18/01/2023 Digital Marketing Strategy

25/01/2023 Revision & Employability and Career Support

01/02/2023 Revision & Employability and Career Support

There will also be online content (videos and activities) for you to do in your own time. This will require between 2 and 5 hours of self-study per week. And the content will be uploaded to the bootcamp site on Blackboard. 

Cohort 2

Sessions will run on Wednesdays at Frenchay Campus, Bristol (BS16 1QY). You will be able to sit your Professional Diploma exam up to 2 months after the end of the bootcamp.

Weekly sessions will consist of:

09:30 – 12:30 – tutor-led session
13:00 – 16:30 – portfolio development, guided study, and exam revision

Weekly schedule – cohort 2

11/01/2023 Introduction to Digital Marketing

18/01/2023 Content Marketing

25/01/2023 Social Media Marketing

01/02/2023 Search Engine Optimisation (SEO)

08/02/2023 Pay Per Click

15/02/2023 YouTube and Display

22/02/2023 Email Marketing

01/03/2023 Website Optimisation

08/03/2023 Analytics

15/03/2023 Digital Marketing Strategy

22/03/2023 Revision & Career Development Planning

29/03/2023 Revision & Career Development Planning

Bootcamp Fees

Our bootcamp is funded through the West of England Combined Authority. Unemployed individuals, or individuals looking to change employment upon completion can access free of charge. For individuals looking to upskill within their current employment, an employer contribution is required:

Independent learner (those who are unemployed or looking to reskill to change employment) – fully funded
SME employee – 10% employer contribution of £300
Larger organisation – 30% employer contribution of £900

Next Steps

Register your interest today! You will then be contacted by one of our team who will talk your through the bootcamp requirements and answer any questions you have.

FAQ’s

How long does the bootcamp last?

Either 12-weeks or 14-weeks depending on which cohort you join.

What happens once I finish the bootcamp?

After completing our 12-week or 14-week course successfully, you will be approached by our progression team to support you in securing interviews and a potential job role within the Digital Marketing industry. If you are self-employed, we will work with you to ensure you can sufficiently evidence the benefit the Bootcamp has had to your career. You will also be awarded a certificate as proof of your hard work and dedication to develop and enhance your digital marketing skills – boosting your CV and LinkedIn profiles to potential employers.

We will also reach out to you at times to check in on your progression to make sure you are getting the best out of our Skills Bootcamps in Digital marketing course.

How will the bootcamp benefit me?

Our Skills Bootcamps in Digital Marketing will provide you with the opportunity to complete the DMI Professional Diploma in Digital Marketing. These will serve to further differentiate you from others seeking employment in Digital Marketing. They will strengthen your industry knowledge, enhance the prospect of securing interviews, and help you progress to the next stage of your career. You will also be awarded a certificate as proof of your hard work and dedication, enabling you to boost your CV and show your achievements to potential employers.

Do I need to pay anything?

Our bootcamp is fully funded for individuals looking to change career.

Contact Us

If you wish to learn more about our bootcamps and speak to a member of the team please send an email to digitalworkforce@uwe.ac.uk